The Art of B2B Marketing – Funneling Your Prospects Towards the Final Conversion
The Art of B2B Marketing – Funneling Your Prospects Towards the Final Conversion As the impressive trend towards a digital age of marketing continues to expand, pay-per-click (PPC) marketing strategies are an essential tool used in marketing strategies. Click-through marketing is used to generate sales volume, or produce leads that create new consumer outlets. A PPC marketer calculates search queries to prod internet traffic to a landing page. Now, what happens when the standard focus goes beyond the business to consumer model? This is where marketers begin to focus on a renewable source of traffic. The B2B or business-to-business marketing strategy can be vastly different. The B2B cycle can last nearly 3 months longer than the whimsical business-to-consumer (B2C) phase. The simple consumer, someone looking for a specific product, can be lured with an immediate call to action. However, there are multiple actions at play in the B2B marketing strategies. One characteristi
